1943 · DOMESTIC FIRM
Founded in Sweden — selling only at home.
STEP ABROAD · EXPORTING
1963 — Norway becomes the first market outside Sweden.
FDI · OWN STORES OVERSEAS
Switzerland, Germany, USA, China — building and running its own operations abroad.
MNC + GLOBAL SUPPLY CHAIN
63 markets today — India, New Zealand and more still to come.
FDI is one of the five indicators of financial internationalisation (Lecture 1).